2018

Organization

Visitor numbers

In 2018, the museum had 214,372 visitors. This is a decrease of 15.9 per cent from 2017. The decrease is largely related to the hot summer, which resulted in fewer visitors in the summer months than in a normal year.

In the same period, the number of school pupils has been relatively stable and 44,265 school pupils the museum. That is 3,201 fewer than in 2017 and amounts to a decrease of 6.7 per cent.

Development in visitor numbers

Key figures for visits

Year	Total	Adults	Adults in %	Children & young people	Children & young people %	Of which school students	School students %
2018	214 372	100 244	47 %	114 028	53 %	44 265	21 %
2017	254 921	120 433	47 %	134 488	53 %	47 466	19 %
2016	288 121	135 745	47 %	152 376	53 %	52 256	18 %
2015	247 607	112 999	46 %	134 608	54 %	48 577	20 %
2014	262 604	121 552	46 %	141 052	54 %	52 890	20 %
2013	248 914	115 100	46 %	133 814	54 %	49 460	20 %
2012	257 209	114 921	45 %	142 288	55 %	55 950	22 %

2018

Communication and market

The work with public relations, PR and market communications will contribute to The Norwegian Museum of Science and Technology reaching towards its vision of becoming Norway's most visible, bold and dialogue-oriented museum.

The aim is to safeguard and further develop the most important value driver, the museum's reputation, welcome even more visitors and find new exciting partners. This happens primarily through making the museum, exhibitions and activities known to the general population and to specific target groups. Communication takes place mainly in five arenas; own website, social media, paid marketing communication, editorial coverage in the media and to the public at the museum. The communication and marketing function constantly strives to achieve good synergy between the various communication surfaces and a cost-effective media mix.

tekniskmuseum.no

Tekniskmuseum.no is the museum's leading communication channel and through this information is provided about the museum's activities related to communication, research and administration. Visits to the website have fallen somewhat, and in 2018 556,753 unique users were registered. This means a decrease from 2017 of 19.6 per cent, when the websites had 692,690 unique users.

Minister of Knowledge and Integration Jan Tore Sanner, is interviewed by NRK during the opening of the TeknoLab creative workshop.

The museum in the media

During the year, the museum was mentioned in national and local media, 142 times in digital media and 215 times in print media respectively.

The exhibition PEOPLE – from race types to DNA sequences opened on 21 March, and received mention in forskning.no, among other things. Throughout the year, several media articles have taken the exhibition and also the event with the well-known geneticist and BBC presenter Adam Rutherford, who has written books on the subject, as a starting point. The exhibition also gained more visibility due to chronicle and debate posts. Grossraum and Organisajon Todt received a separate themed issue in Historik tsikdiskart and 61,000 readers in digital Morgenbladet. The externally produced exhibition, Future Vocational Professions received a lot of attention after it was opened by Prime Minister Erna Solberg. Opening of the TeknoLab creation workshop prompted NRK, Østlandssendingen to come when Minister of Knowledge and Integration Jan Tore Sanner opened the workshop. In addition, many announcements about objects and activity programs are among what is discussed. The museum has also contributed to several features on TV and radio.

Social Media

The museum is committed to extensive dissemination of current events and exhibitions in social media, where dialogue with the public is also sought. The main investment is Facebook. At the end of the year, the museum was liked by around 35,000. Compared to 2017, this is an increase of around 3,000. The museum is also active on Twitter and Instagram with 3,208 and 3,033 followers respectively. Compared to 2017, the figures were 3,188 on Twitter and 2,530 on Instagram, respectively.

The Norwegian Museum of Science and Technology is mentioned 1,902 times by others on social media.

The museum's most important channel for communication with those planning a visit. www.tekniskmuseum.no

Marketing communication

The museum markets itself through advertisements and promotional material for exhibitions and events online and on mobile, in newspapers, magazines and through newsletters. The museum is marketed, among other things, through the regular advertisement Museene i Oslo, which appears every week in the paper and online editions of Aftenposten and Dagsavisen. The museum is a partner in Visit Oslo and participates in their publications: OsloPass, Oslokartet, What's On and OsloGuiden. OsloGuiden is published in six languages in a circulation of approximately 900,000.

A major campaign was carried out for the exhibition FOLK, in addition to campaigns for holiday activities, the LEGO festival and other events.

New museum shop

Towards the end of the year, the museum got a brand new museum shop and vestibule with social zones. The rebuilding has been planned since 2017 and was carried out in the period from August to November. Steampunk elements, stylish interior details and objects from a bygone era establish a new retail landscape. With a complete design and unique product selection, a clearer bridge is built between the themes in the museum and the store to increase interest and commitment to technology, science, medicine and history. It has all been designed and built by contractor Artisan Tech AS.

Communication and market

Working environment and HSE

The museum's working environment committee held four meetings in 2018.

Sickness absence in 2018 was 2.9 per cent. This is an increase of 0.3 per cent from 2017.

The museum has a major focus on reducing sickness absence. The museum is trying to make better arrangements so that long-term sickness absence decreases.

Staffing

In 2018, the museum had 100 employees who performed 68.9 man-years. During the year, 23 employees were appointed in eleven permanent and twelve temporary positions. Eleven employees have left the museum. One member of staff has retired, seven have ended their involvement, while three have resigned from their positions at the museum. At the end of the year, the museum had 74 permanent employees. 50 percent of the employees were women and 50 percent of the employees were men.

Development in sickness absence 2011-2018

Construction and safety

The museum's building mass consists of the museum building in Kjelsås, a magazine building in Gjerdrum municipality and a magazine in Fet municipality, totaling 29,792 square meters, as well as the listed buildings of Bergen Radio, Rundemanen in Bergen. The museum owns all the buildings.

The building at Kjelsås is classified as a special fire object, which sets strict requirements for fire organisation, use of the premises and internal control. The museum building is directly connected with fire and theft alarms to the Oslo Fire and Rescue Service and the security company Nokas AS. The remote warehouses at Gjerdrum and in Fet are directly connected with fire and theft alarms to the Lower Romerike fire and rescue service and the security company Nokas AS.

Against the background of a number of minor leaks in the museum building at Kjelsås, a complete pipe inspection of the building was carried out in the spring of 2017. The inspection revealed the need to replace a number of drain pipes. Particularly critical are the drainage pipes from the museum's terraces, which partly enter the building. Work on replacing the drain pipes began in 2018.

In 2018, the museum installed a new access control and theft alarm system in the museum building in Kjelsås and the warehouse building in Gjerdrum. Camera surveillance with sensor-controlled external lighting has also been established around the museum building at Kjelsås and the magazine building at Gjerdrum.

In the same period, a voice warning system was installed in the museum building at Kjelsås. The purpose has been to create a safer environment for the public in the event of a need to evacuate the building. An ENØK analysis of the museum building at Kjelsås was also commissioned and carried out with the aim of being able to implement energy-saving measures in the coming year. A report from the analysis will be available during 2019.

Business operations

Income from ticket sales

A slightly lower number of visitors in 2018 than in 2017 has meant that ticket revenue has decreased from 19.2 to 17.4 million in 2018. Revenue from ticket sales is by far the museum's largest source of own earnings.

The shop and vestibule were completely rebuilt in the period 20 August to 25 November 2018. Throughout the period, the museum kept normal opening hours with the sale of tickets and goods from the temporary shop. Operation of the switchboard, control of lights, blinds and alarms as well as charging connections was taken care of throughout the period. The access barriers were open and the three ticket machines were out of service for the entire period.

Tekno Café

Tekno Kafé AS has since 2007 run the 480 m² museum cafe which follows the museum's opening hours. Owners are Anna Kokolis and Ioannis Moutafis. Rental income from the cafe amounted to NOK 721 734.

Events on assignment for external parties

The museum building at Kjelsås offers many opportunities for events during the day and evening. A number of companies and events have been organized throughout the year for both the public sector, companies and private individuals. It concerns everything from simple markings, meetings and seminars with or without dissemination programs and activities to larger collaborative projects. An example of the latter is the Year of Professionals in 2018, where the museum participated as a co-organiser. The year of the trades 2018 was the government's own campaign to promote trades and their recruitment. The museum also made the mezzanine in the foyer available free of charge to the government and Worldskills, where the exhibition Future occupations was mounted. During the same period, various vocational activities were part of our weekend programme. Among other things, our visitors could try a welding simulator, look at "faeces movement" in pipes, sort waste at source and test a "spark detector".

The museum's events activities help to strengthen own earnings, and at the same time reach new target groups. Many guests who take part in our rental events also take part in a tour, a programme, an educational activity or visit the museum on their own. Often the participants return to visit as ordinary museum guests with family and friends. In this way, this event activity also contributes to the communication side with commitment and inspiration. Gross income from events in 2018 was NOK 1,425,970.