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2019

Organization

Visitor numbers

In 2019, the museum had 252,984 visitors. This is an increase of 18.1 per cent from 2018. The increase is due to a normal year in terms of weather, good marketing and an increase in external visitor numbers. In the same period, school attendance has been relatively stable. In 2019, we registered 45,882 students and teachers. That is 1,617 more than in 2018 and represents an increase of 3.6 per cent.

Development in visitor numbers

visit graf2019

Key figures for visits

Visit Total Adults in % Children & young people in % Of which
school students		 in %
2012 257 209 114 921 45 % 142 288 55 % 55 950 22 %
2013 248 914 115 100 46 % 133 814 54 % 49 460 20 %
2014 262 604 121 552 46 % 141 052 54 % 52 890 20 %
2015 247 607 112 999 46 % 134 608 54 % 48 577 20 %
2016 288 121 135 745 47 % 152 376 53 % 52 256 18 %
2017 254 921 120 433 47 % 134 488 53 % 47 466 19 %
2018 214 372 100 244 47 % 114 028 53 % 44 265 21 %
2019 252 984 132 951 53 % 129 033 51 % 45 882 18 %

Business operations

Income from ticket sales

A significantly higher number of visitors in 2019 than in 2018 has increased ticket revenue from 13.47 million in 2018 to 16.01 million in 2019. Revenue from ticket sales constitutes the museum's largest source of own earnings.

Techno cafe

Tekno Kafé AS has since 2007 run the 480 m² museum cafe which follows the museum's opening hours. Owners are Anna Kokolis and Ioannis Moutafis. Rental income from the cafe amounted to NOK 598,862.

Rental business for events and companies

Throughout the year, a total of 39 companies and events were organized for both the public sector, companies and private individuals. There has been everything from simple markings, meetings and seminars with or without dissemination programs to larger professional days, fairs and New Year's parties. Several of those who were here in 2019 are regular customers and came again for the second or third time.    

Events commissioned for external parties help to strengthen the museum's own earnings, and at the same time reach new target groups. Many guests who participate in these rental events also participate in a tour, a program, an educational activity or visit the museum on their own. Often the participants return to visit as ordinary museum guests with family and friends. In this way, the events business also contributes to the communication side with commitment and inspiration. Gross income from events in 2019 was 1,462,068. (Applies to rental arrangement).

Total event revenue for the entire museum is higher, NOK 2,954,572. This is mainly due to the ISHPSSB conference.  

 

Staffing

In 2019, the museum had 93 employees who performed 68.1 man-years. During the year, 10 employees were appointed in two permanent and eight temporary positions. Five employees have left the museum. One employee has been granted unpaid leave for three years, while four have resigned from their positions at the museum. At the end of the year, the museum had 78 permanent employees.

53.7 per cent of the employees were women and 46.3 per cent of the employees were men.

2019

Communication and market

The work with public relations, PR and marketing communications will contribute to The Norwegian Museum of Science and Technology reaching towards its vision of becoming the most engaging, informative and fun museum in Norway.

The aim is to safeguard and further develop the most important value driver, the museum's reputation, welcome even more visitors and find new exciting partners. This happens primarily through making the museum, exhibitions and activities known to the general population and to specific target groups.

Communication takes place mainly in five arenas; own website, social media, paid marketing communication, editorial coverage in the media and to the public at the museum. The communication and marketing function constantly strives to achieve good synergy between the various communication surfaces and a cost-effective media mix.

tekniskmuseum.no

Tekniskmuseum.no is the museum's leading communication channel and through this information is provided about the museum's activities related to communication, research and administration. In 2019, 474,173 online visits were registered, a decrease from 2018 of 14.8%. Compared to the decline from 2017 to 2018, which was 19.6%, we see that the negative tendency is flattening out.

In the summer of 2019, the websites got a new structure. The museum wanted simpler navigation and more visual content adapted to mobile devices. At the same time, a review was made of the content. As the new structure has been put into use throughout the year and into 2020, we will now assess how it works for the public and for internal and external resources. Feedback is gratefully received This email address is protected from programs that collect email addresses. You need JavaScript enabled to view it. .

Minister of Knowledge and Integration Jan Tore Sanner, is interviewed by NRK during the opening of the TeknoLab creative workshop.

The museum in the media

During the year, the museum was mentioned in the national and local media, 159 times in digital media and 209 times in print media respectively.

The exhibition The Moon Landing 50 years opened on 11 April and received valuable coverage in NRK and the TV2 news channel, which broadcast live throughout the event. Throughout the year, several media articles have taken the exhibition as a starting point, especially in connection with the 50th anniversary in July and Space Day. Blind spot, which opened on 25 May, and received particularly interesting coverage in trade journals. The museum's mummy, which is a central object in the upcoming medicine exhibition, became a full story for part of the A magazine. In addition, many announcements about objects and activity programs are among what is discussed. The museum has also contributed to several features on TV and radio.

Mobile phone showing The Norwegian Museum of Science and Technology 's on social media.

Social Media

The museum is committed to extensive dissemination of current events and exhibitions in social media. The main focus is on Facebook. By the end of the year, the museum was liked by 36,759. Compared to 2018, this is an increase of around 1,800. The museum is also active on Twitter and Instagram with 3,250 and 3,596 followers respectively. Compared to 2018, the figures were 3,253 on Twitter and 3,598 on Instagram, respectively.

The Norwegian Museum of Science and Technology is mentioned 1,530 times by others on social media.

The museum's most important channel for communication with those planning a visit. www.tekniskmuseum.no

Marketing communication

The museum markets itself through advertisements and promotional material for exhibitions and events online and on mobile, in newspapers, magazines and through newsletters. The museum is marketed, among other things, through the permanent advertisement Museene i Oslo, which appears every week in the paper and online editions of Aftenposten. The museum is a partner in Visit Oslo and participates in their publications: OsloPass, OsloKartet, What's On and OsloGuiden. OsloGuiden is published in six languages ​​in a circulation of around 900,000.

Marketing campaigns were carried out at the exhibition Månelandingen 50 years, BLIND SPOT, Medical Room in addition to campaigns for the museum's large activity and holiday programme, the Chemistry Festival, the LEGO Festival and other events.

Useful links

Communication and market

Working environment and HSE

The museum's working environment committee held five meetings in 2019. Sickness absence in 2019 was 5.4 per cent. The museum has a major focus on reducing sickness absence. The museum is trying to make better arrangements so that long-term sickness absence decreases.

Construction and safety

The museum's building mass consists of the museum building in Kjelsås, a magazine building in Gjerdrum municipality and a magazine in Fet municipality, totaling 29,792 square meters, as well as the listed buildings of Bergen Radio, Rundemanen in Bergen. The museum owns all the buildings.

The building at Kjelsås is classified as a special fire object, which sets strict requirements for fire organisation, use of the premises and internal control. The museum building is directly connected with fire and theft alarms to the Oslo Fire and Rescue Service and the security company Nokas AS. The remote warehouses at Gjerdrum and in Fet are directly connected with fire and theft alarms to the Lower Romerike fire and rescue service and the security company Nokas AS.

In 2019, the museum replaced parts of the blinded brick facade at the museum building in Kjelsås. The work will continue in 2020.

Parts of the roof of the warehouse building at Gjerdrum were rehabilitated in 2019.

In 2019, the museum began work on establishing internal camera surveillance in the exhibition areas in the museum building at Kjelsås. The work will be completed in 2020.

In 2019, the museum began work to establish water and sanitation facilities at Bergen Radio on Rundemanen in Bergen. The work is to be completed in 2020.