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2020

Organization

Visitor numbers

In 2020, the museum had 108,373 visitors. This is a decrease of 57.2 per cent from 2019. The decrease is due to the Covid-19 pandemic, which, among other things, has led to the museum being closed in the periods 13.03-29.05 and 10.11-31.12. In the same period, school attendance has been relatively stable. In 2020, we registered 14,431 students and teachers. That is 31,451 fewer than in 2019 and represents a decrease of 68.5 per cent.

Development in visitor numbers

number of visits graph

Key figures for visits

Visit Total Adults in % Children & young people in % Of which
school students		 in %
2012 257 209 114 921 45 % 142 288 55 % 55 950 22 %
2013 248 914 115 100 46 % 133 814 54 % 49 460 20 %
2014 262 604 121 552 46 % 141 052 54 % 52 890 20 %
2015 247 607 112 999 46 % 134 608 54 % 48 577 20 %
2016 288 121 135 745 47 % 152 376 53 % 52 256 18 %
2017 254 921 120 433 47 % 134 488 53 % 47 466 19 %
2018 214 372 100 244 47 % 114 028 53 % 44 265 21 %
2019 252 984 132 951 53 % 129 033 51 % 45 882 18 %
2020 108 373 50 662 47 % 38 626 36 % 14 431 13 %

Business operations

Income from ticket sales

A significantly lower number of visitors in 2020 than in 2019, as a result of the Covid-19 pandemic, has reduced ticket income from 16.01 million in 2019 to 8.88 million in 2020. Income from ticket sales constitutes the museum's largest source of own earnings.

Techno cafe

Tekno Kafé AS has since 2007 run the 480 m² museum cafe which follows the museum's opening hours. Owners are Anna Kokolis and Ioannis Moutafis. Rental income from the cafe amounted to NOK 505,854

Rental business for events and companies

Throughout the year, a total of 20 companies and events were organized for both the public sector, companies and private individuals. There have been smaller book launches, sales and customer meetings, but also larger research dissemination programs during and after opening hours such as the one we had in collaboration with life sciences at UiO. Several of those who were here this year are regular customers and came again for the second or third time. Some were brand new.

Our regular technology history lectures have also been arranged several times. These are a collaboration between the museum, Tekna, NITO and Venneforeningen.

Of a total of 65 requests, only 20 were completed and invoiced. Due to the corona pandemic, we had a total of 40 canceled or canceled events throughout the year.

In addition to the museum's overall infection control plan, we prepared, in collaboration with Oslo municipality's business agency and other agencies, a separate infection control plan for events before, during and after opening hours.   

Events commissioned for external parties help to strengthen the museum's own earnings, and at the same time reach new target groups. Many guests who participate in these rental events also participate in a tour, a program, an educational activity or visit the museum on their own. Often the participants return to visit as ordinary museum guests with family and friends. In this way, this event activity also contributes to conveying our history of technology, science and medicine.

Gross income from events in 2020 was NOK 349,664.

Staffing

In 2020, the museum had 90 employees who performed 63.7 man-years. During the year, 8 employees were appointed in three permanent and five temporary positions. Six employees have left the museum. At the end of the year, the museum had 74 permanent employees. 54.4 per cent of the employees were women and 45.6 per cent of the employees were men.    

2020

Communication and market

The work with public relations, sponsorships, PR and marketing communications will contribute to The Norwegian Museum of Science and Technology reaching towards its vision of becoming the most engaging, informative and fun museum in Norway.

The aim is to safeguard and further develop the most important value driver, the museum's reputation in order to welcome even more visitors and find new exciting partners. This happens primarily through making the museum, exhibitions and activities known to the general population and to specific target groups.

Communication takes place mainly in five arenas; own website, social media, paid marketing communication, editorial coverage in the media and to the public at the museum. The communication and marketing function strives for good synergy between the various communication surfaces in a cost-effective media mix.

The museum has renewed its visual profile in 2020. It is recognizable so that the cost of major replacements can go over time. The profile guide is located here

tekniskmuseum.no

Tekniskmuseum.no is the museum's leading communication channel, and through this information is provided about the museum's activities and activities related to communication, research and management. In 2020, 381,864 online visits were registered, a decrease from 2019 of 24.42%. We are very pleased to retain 75% of last year's online visits, despite long periods of closure.

With the corona pandemic came a large digital wave, which put further pressure on digital presence. The digital means "everything", when physical contact must be limited. In 2020, the Internet became an even more important channel for community contact for the museum.

Digital experiences  

The museum made a quick change of scene when the pandemic struck. The website now had a new assignment. As much of the program as possible was transformed into digital broadcasts, and people could experience guided tours, activities, lectures, exhibition openings, professional discussions and conferences at home in their own living room. The websites and social media became our home arena.  

The result was, among other things, a live online experience page: tekniskmuseum.no/gml/digitaleopplepsinger .

See Communication, learning and events, in this report for a detailed overview of digital experiences.

The websites were also expanded with even more reader-friendly articles at tekniskmuseum.no/les

People could watch films of scientific stunts, streamed lectures and digital events. Statistics for video views in the museum's own Facebook channel show a total reach for our broadcasts of 1,252,554 people. This is an increase of 1,073% from 2019. A total of 793,600 people have viewed this content for more than 3 seconds.

This gave us good experience and knowledge which we have taken with us further in communication and in audience-building activities. When the museum was closed again in November, we continued the digital work with renewed strength and more security and knowledge about what works.   

The websites have been changed in line with the new needs and the role websites can and should have in society both inside and outside the museum's doors – regardless of whether they are open or closed to the physical public. In this way, The Norwegian Museum of Science and Technology can also better fulfill its national responsibility for its core areas.

Universal Design

In addition to digital content production, there is also work to make the websites universally designed. We therefore welcome everyone to our digital museum, regardless of physical limitations.  

We look forward to a year of opportunities in 2021 for the museum's digital life; with new perspectives and digital accessibility for both old and new audiences. Welcome!

Feedback is gratefully received by e-mail: This email address is protected from programs that collect email addresses. You need JavaScript enabled to view it. .

Minister of Knowledge and Integration Jan Tore Sanner, is interviewed by NRK during the opening of the TeknoLab creative workshop.

The museum in the media

During the year, the museum was mentioned in the national and local media, 272 times in digital media and 174 times in print media respectively.

Corona, the closure of the museum and the layoff of employees were widely reported during the year. The museum's celebration of the liberation anniversary received several reports on May 8. In July, a major story about Helene Uri and her recommendation of The Norwegian Museum of Science and Technology was widely read in Aftenposten. The takeover of the NRK archive received attention in August. On the 150th anniversary of the French hydrogen balloon "La Ville d'Orléans" in November, the exhibition opening of the wild balloon journey received much coverage. Aftenposten also wrote a comprehensive story about Lohner-Porsche in November and it was distributed in the largest Schibsted newspapers. The collaboration with the National Museum on an art exhibition received some coverage at the end of the year.

Mobile phone showing The Norwegian Museum of Science and Technology 's on social media.

Social Media

Since 2007, the museum has invested in extensive dissemination of current events and exhibitions in social media. With the corona pandemic, Facebook became a very important channel for the museum's digital broadcasts. By the end of the year, the museum was liked by 40,787. Compared to 2019, this is an increase of around 4,000.

The museum is also on Twitter and Instagram, with 3,241 and 4,626 followers respectively. Compared to 2019, the figures were respectively 3,250 on Twitter and 3,596 on Instagram. On YouTube, 74,085 plays were made with 505,647 views.


The Norwegian Museum of Science and Technology is mentioned 1,297 times by others on social media.

The museum's most important channel for communication with those planning a visit. www.tekniskmuseum.no

Marketing communication

The museum markets itself through advertisements and promotional material for exhibitions and events online, social media, in newspapers, magazines, periodicals and through newsletters. The museum is marketed, among other things, through the permanent advertisement under Museene i Oslo, which appears every week in the paper and online editions of Aftenposten. The museum is a partner in Visit Oslo and participates in their publications: OsloPass, OsloKartet, What's On and OsloGuiden. OsloGuiden is published in six languages ​​in a circulation of around 900,000.

Marketing campaigns were carried out at the Government Quarter and Climate 2+ exhibitions and for the museum's activity and holiday programme. Since the museum has been closed for longer periods this year, the focus in marketing communication during these periods has been branding and highlighting upcoming exhibition openings in 2021 for the areas of medicine and ICT.  

Useful links

Communication and market

Working environment and HSE

The museum's working environment committee has held four meetings in 2020. Sick leave in 2020 was 5.6 per cent. The museum has a major focus on reducing sickness absence. The museum is trying to make better arrangements so that long-term sickness absence decreases. In 2020, the museum entered into an agreement on occupational health services with Avonova AS.

Construction and safety

The museum's building mass consists of the museum building in Kjelsås, a magazine building in Gjerdrum municipality and a magazine in Fet municipality, totaling 29,792 square meters, as well as the listed buildings of Bergen Radio, Rundemanen in Bergen. The museum owns all the buildings.

The building at Kjelsås is classified as a special fire object, which sets strict requirements for fire organisation, use of the premises and internal control. The museum building is directly connected with fire and theft alarms to the Oslo Fire and Rescue Service and the security company Nokas AS. The remote warehouses at Gjerdrum and in Fet are directly connected with fire and theft alarms to the Lower Romerike fire and rescue service and the security company Nokas AS.

In 2020, the museum replaced parts of the blinded brick facade at the museum building in Kjelsås.

In 2020, the museum has completed work on establishing internal camera surveillance in the exhibition areas in the museum building at Kjelsås.

In 2020, the museum installed an aspiration system in the oldest part of the warehouse building in Gjerdrum municipality.

In 2020, the museum has continued its work to establish water and sanitation facilities at Bergen Radio on Rundemanen in Bergen.