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Organization

Organization

Photo: Thomas Fjærtoft

Visitor numbers

Visitor numbers

I 2022 hadde museet 235 157 besøkende, mot 107 443 besøkende i foregående år, pandemiåret 2021. Her ser vi en økning i antall besøkende på 119 prosent, men på grunn av stengningsperioder i både 2021 og 2022, er en sammenligning av de to siste årene muligens ikke så relevant. Det kan være mer passende å sammenligne 2022 med 2019, som er det vi definerer som siste normale gjennomsnittsår før pandemien. Om vi ser på differansen mellom 2022 og 2019-besøket på henholdsvis 235 157 og 252 984 besøkende, er den negative differansen på 17 827 personer, eller 7,1 prosent. Vi noterer oss at besøkstallet for året begynner å nærme seg et gjennomsnittsår for museet, noe vi kan se oss godt fornøyd med.  

Trenden i hele kultursektoren, viser at fritidspublikumet tar seg litt ekstra tid før vi ser retur til historiske besøksvolum, dette gjelder også for The Norwegian Museum of Science and Technology. Skolebesøket var derimot mer enn raskt tilbake i full aktivitet, og i 2022 er det gledelig å se besøk av 47 410 elever og lærere, noe som er 1 528 flere enn i det siste normale gjennomsnittsåret 2019 og hele 28 215 flere enn i pandemiåret 2021.     

In addition to the number of visitors to the museum, 11,800 visitors have been registered at external venues. These are external teaching and courses at the Oslo Maker Festival, the World's Coolest Day, science shows at Deichman, soap bubble shows at festivals, youth clubs, Talent Hubs, teacher courses, Akerselva walks, Arendal Week and the Telemuseet in Lødingen.  

244 pupils have also received digital teaching. This applies to Kodekraft for grades 9 and 10.  

Development in visitor numbers

number of visits graph

Key figures for visits

Visit Total Adults in % Children & young people in % Of which
school students		 in %
2012 257 209 114 921 45 % 142 288 55 % 55 950 22 %
2013 248 914 115 100 46 % 133 814 54 % 49 460 20 %
2014 262 604 121 552 46 % 141 052 54 % 52 890 20 %
2015 247 607 112 999 46 % 134 608 54 % 48 577 20 %
2016 288 121 135 745 47 % 152 376 53 % 52 256 18 %
2017 254 921 120 433 47 % 134 488 53 % 47 466 19 %
2018 214 372 100 244 47 % 114 028 53 % 44 265 21 %
2019 252 984 120 033 47 % 132 951 53 % 45 882 18 %
2020 108 373 53 948 50 % 54 425 50 % 15 638 14 %
2021 107 443 52 444 49 % 54 999 51 % 19 195 18 %
2022 235 157 109 943 47% 125 214 53% 47 410 20%
Visit Total visits Physical meetings at external venues Digital teaching
2022 235 157 11 800* 244**

* Oslo skaperfestival, Verdens kuleste dag, vitenshow på Deichman, såpebobleshow på festivaler, ung. klubber, Talenthubber, lærerkurs, Akerselva- vandringer, Arendalsuka og Lødingen.
** Kodekraft

Business operations

Business operations

In 2022, we were lucky and could open for normal museum operations, then subject to infection control measures. 

While the vaccination proved to be effective and we were able to open roughly as usual, we were prepared for lower corona compensation from the Ministry of Culture. In addition to this, rising electricity prices and preparations for cuts in the state budget have forced measures to keep expenses down. The cautious goals we set for ourselves last year turned out to be quite close. On the positive side, we see a significant increase in income through ticket sales and in the museum shop, which makes us optimistic for what awaits us in the future.    

Despite the fact that we are seemingly over the worst when it comes to the pandemic, there will be consequences for people across the country due to interest rate increases, expensive electricity costs and a generally higher cost of living. We therefore have to count on a slightly lower number of visitors going forward in the battle for priorities in the household budget.   

Techno cafe

Tekno Kafé AS has since 2007 run the 480 m² museum cafe which follows the museum's opening hours. Owners are Anna Kokolis and Ioannis Moutafis. Rental income from the cafe amounted to NOK 764,628.  

Income from ticket sales

Antall besøkende og herav billettinntekter utgjør museets største kilde til egeninntjening.  
Billettinntektene for 2022 ligger på 14 856 515 mot budsjettert 14 200 000. 

Shop and reception

The museum shop's profile and selection of products is linked to the concept of Learning through Play and has a wide selection of toys, games and books for children and adults. The museum shop had a turnover of NOK 5,888,6929 in 2022, which is an increase from 2021 of 55 per cent. The museum shop must signal communication with the public around products and themes relevant to the museum's content, and highlight the connection between the public reception, the museum shop and the museum itself.

Working environment and HSE

The museum's working environment committee has held four meetings in 2022.  

Managers have completed courses in sickness absence follow-up with a focus on reducing and following up on sickness absence. In 2022, the museum has continued its collaboration with the occupational health service Avonova AS. A joint course has then also been held for all employees on employee participation and employee responsibility for a better working environment with a speaker from Avonova.   

An internal audit has also taken place with the aim of further improving our routines. Risk mapping with an action plan from the management group has been created, and has been reviewed with the safety representative and the AMU committee.   

We prioritized HSE measures after an employee survey was carried out in 2021, and this highlighted particularly important points for the museum's employees and everyday working life at the building.  

We further develop stronger platforms and frameworks for project implementation. This will be a collaboration across departments and a project manager will be assigned specifically for this. The aim is to create closer follow-up and thus safer frameworks for joint and separate project work.  

In an attempt to both strengthen internal communication and lower the threshold for contact with management and employees, a new intranet has been prepared which will be launched in the first quarter of 2023. The intranet will become a resource bank for all employees and streamline information sharing in a more efficient and easy-to-understand manner.  

In addition, fixed routines for general meetings have also been drawn up. We are strengthening the existing platform to give all employees a common meeting point where important information is shared in plenary. This hopefully creates room for open dialogue and exchange of views which can strengthen plans and ideas going forward.  

Rental business for events and companies

From March 2022, after the reopening after the Covid closure, and until the end of the year, conferences, professional days, Kick-offs, parties and meetings were organized in the museum's premises for both the public sector and private business. Many of the tenants were well acquainted with The Norwegian Museum of Science and Technology and had rented premises previously. 

We had a large professional day with 520 invited guests, a handful of larger conferences lasting several days, a number of dinner parties with entertainment and dancing, a kick-off with activities such as rocket launching and BitBot, and several full- and half-day meetings with lunches and highlight tours of the museum . 

There has been a major focus on improving quality, streamlining event execution, systematizing equipment and improving logistics in connection with events. Profitability is carefully monitored to ensure good earnings, and this work will continue in 2023. In the future, considerable activity will also be put into place to bring in new event customers.   

Event activities make a positive contribution to achieving the museum's financial goals of knowledge dissemination in technology, industry, medicine and natural sciences. In 2022, the rental department had a turnover of NOK 3,789,603.  

Work to promote equality and prevent discrimination

The model above shows a percentage distribution between women and men. 

Staffing

In 2022, the museum had a total of 113 employees who performed 70.4 man-years. During the year, 13 employees were appointed in ten permanent and three temporary positions. 12 employees have left the museum. At the end of the year, the museum had 79 permanent employees. 54.4 per cent of the employees were women and 45.6 per cent of the employees were men.   

2022 Gender balance
Women Men Total
Total this year 43 36 79
Last year 42 34 76
Leader this year 0 1 1
Last year 0 1 1
Middle manager this year 6 6 12
Last year 6 6 11
Conservator this year 7 5 12
Last year 7 5 12
Teacher this year 9 7 16
Last year 6 3 9
Other professional positions this year 5 5 10
Last year 7 8 15
Administrative positions this year 4 0 4
Last year 3 0 3
Operating and technician positions this year 0 9 9
Last year 0 8 8
Supervisor/receptionist this year 11 3 14
Last year 10 4 14

The museum has also mapped the status with regard to the percentage distribution of part-time work, sick leave, leave and personnel policy measures based on gender:

2022 Women % Men %
Part time 60 40
Temporary positions 71 29
Absence 63,7 36,3
Parental leave 100 0
Personnel policy measures: Further education 67 33
Personnel policy measures: Management training 0 0
Personnel policy measures 60 40

Part-time work at the museum is mainly linked to the fact that the museum has 7-day operations and has employed several younger employees who only work at weekends and holidays. These employees are often full-time students alongside their work at the museum. Temporary work at the museum is mainly linked to the implementation of projects with external funding for a limited period. The museum has had two employees on parental leave in 2022.

In 2021, the museum carried out a survey of equal pay at the museum. The survey showed that there is equal pay for equal work at the museum. A new survey of equal pay will be carried out in 2023.  

The museum's measures for greater diversity and against discrimination

The museum wants greater diversity among its employees. There is an ambition to increase diversity through new recruitment, but so far it has often proved challenging to get qualified applicants with a different ethnic background or a disability. All job advertisements must contain a diversity statement. Through collaboration with the district of Grorud, the museum has recruited on-call guards with an ethnic minority background to work at the museum.

Both with regard to promotions and development opportunities among the employees, this is assessed regardless of gender, ethnicity and disability. The museum's management is gender-balanced, and both the museum's management and board have employees with an ethnic minority background.

The museum has a major focus on increasing the skills and further education of its employees. In 2022, three employees completed doctoral studies and two employees completed master's degrees. A master's degree and a doctorate were completed in 2022. There are more women than men who complete further education, and two employees with an ethnic minority background have completed master's degree studies.

CARRYING POWER

Miljøfyrtårn

In 2022, the museum will have been better equipped to implement major sustainable measures. In order to deliver on our obligations as an environmental beacon-certified company, we have prioritized the areas of the building that particularly affect our climate footprint. Our goals were particularly related to the reduction of energy consumption, source sorting plan, and the purchase of goods and services has been initiated as part of the museum's routines.   

The museum has carried out public procurement related to several major framework agreements in 2022. In this process, great emphasis has been placed on the providers' environmental work to ensure that the work that is done and the materials that are used are sustainable. 

All employees are bound by the environmental policy and must be aware of the guidelines in their work. This applies, among other things, to the acquisition of new partnerships and new suppliers who have a requirement to offer eco-labelled goods and services.  

We are in the process of replacing three ventilation systems and replacing approx. 600 fluorescent tubes with more energy-efficient LED bulbs that will quickly provide energy savings and economy. The aim is to continue to reduce energy consumption, as well as to modernize the building in a sustainable way.

In addition to reducing our impact on the external environment, we also want to develop our role as a contributor to the discourse on the environmental issue. We continue to collaborate with national and international networks to investigate, develop and increase understanding of the climate discourse:

  • REDUCE is an interdisciplinary collaboration between researchers who will look at plastics from a systems perspective and investigate how we can reduce the consumption of plastic products in everyday life.
  • The project Sustainable energy narratives is a collaborative project between museums, which examines how the museums' historical and contemporary mandate can be used critically to develop new narratives about energy and industry. The aim is to increase understanding of how energy and industry have been organised, communicated and made public knowledge through the museums' narratives.
  • The museum also participates in the international collaborative project Exhibiting Energy in the Age of Climate Crisis with the Science Museum in London, the National Museums in Scotland, the Deutsches Museum, Ingenium Canada and others. on the curation of energy exhibitions.  

 

Communication and market

Communication and market

The Norwegian Museum of Science and Technology works to strengthen awareness of the museum's offerings and further develop the museum's reputation in line with the museum's strategy and vision.

The museum's efforts with public relations, collaboration partners and sponsorships, PR, communication and marketing support the museum's vision of being the most engaging, informative and fun museum in Norway.

In this way, the museum's reputation and brand are safeguarded and further developed. This happens primarily through making the museum's exhibitions and activities known to the general population and to specific target groups.  

Throughout the year, we carry out market research among our visitors to gain insight into interests, preferences and wishes in order to constantly stay ahead of the development of our exhibitions, shop, reception, communication scheme and café offer.

The museum's primary communication channels are tekniskmuseum.no, which is the museum's own website, social channels such as Facebook and Instagram, paid marketing communication, editorial coverage in the media and to the public in the museum. The goal is a cost-effective media mix in the prioritized communication channels. In 2022, the emphasis was on:

  • Exhibition opening of I/O, new telecommunications and computer exhibition.
  • Exhibition collaboration with the National Museum for the exhibition Sand in the Machinery. 
  • The museum's large weekend and holiday program for the museum's main target group, families with children.

tekniskmuseum.no

The last two years have shown us the importance of good digital content. In 2022, we have therefore had a main focus on adapting existing content to a new template, where the aim is that good recognizability for the public and better reader-friendliness should simplify the public's journey online. At the same time, efforts are being made to reflect the users' needs more clearly in the website's structure and simplify the navigation from interest to actual ticket purchase. The work started with an initial user survey and subsequent changes to the front page and article layout, and continues with restructuring and clarification into 2023. With this, the content is made available in a better way to everyone. Universal design and search engine optimization are a natural part of this, and of all ongoing work, at tekniskmuseum.no.   

In 2022, the number of visitors to the websites increased by 25.6%.

Development in the number of online visits over the past three years at tekniskmuseum.no:

2019: 403 168 (siste normalår før koronapandemien)
2020: 381 094 (stengt museum mars–mai, ellers åpent med koronabegrensninger)
2021: 427 064 (åpent museum med koronabegrensninger)
2022: 536 212 (første normalår etter koronapandemien)

In essence, we can say that online visits currently double in the summer (June and July) and halve in December. April is also one of the best months, with figures similar to July. Average visits to the website are just under 44,000 per month.

The museum in the media

The Norwegian Museum of Science and Technology was mentioned in a total of 201 editorials in 2022. Among the projects that aroused great interest and received a lot of press coverage was the opening of the ICT exhibition I/O. NRK covered parts of the opening that were broadcast on Dagsrevyen, and it was also mentioned on digi.no, telecomrevy, elektronikknett, NTB and NAB. Crown Prince Håkon opened the exhibition.

Small Dachshund dog stands on top of a wooden box with sticks

Social Media

The museum focuses on communicating current events and exhibitions in social media.

In 2022, 349 entries were published on Facebook and 131 entries on Instagram. The reach on Facebook was 1,067,528 unique users (decrease of 16.7%) and on Instagram 70,091 (increase of 57.2%) unique users.

The number of page visits on Facebook was 24,804 (down 2.9% from last year), and the number of visits to our Instagram profile was this year 6,629 times (an increase of 61.7% from last year).

In 2022, there are 558 new followers on Instagram, and in total there are 5,409 followers on Instagram.

In 2022, there are 885 new followers on Facebook, and a total of 46,757 followers on Facebook.

In 2022, there were 243,000 reactions on Facebook and 4,680 reactions on Instagram.

Marketing communication

The Norwegian Museum of Science and Technology is marketed through advertisements and promotional materials for exhibitions and events online, social media, in newspapers, magazines, journals and through newsletters. The museum is marketed, among other things, through the regular advertisement under Museums in Oslo, which appears every week in the print and online editions of Aftenposten. The museum is a partner in Aktiv i Oslo and Visit Oslo and participates in their publications: OsloPass, OsloKartet, What's On and OsloGuiden. In addition, the museum participates in selected fairs and conferences to promote the museum's offerings to the general public and for schools.

Marketing campaigns were carried out for the exhibitions Sand in the machinery and I/O, our new telecommunications and computer exhibition, for SENT and the museum's weekend and holiday programme. In selected periods, school visits and our rental premises are also marketed. The main focus of marketing communication in 2022 was on new exhibitions and activities on weekends and holidays. Via the museum's paid advertising on Facebook and Instagram, 174 advertisements have been run with a total of 1,227,253 exposures, which have been seen by 322,618 people.

Useful links

Communication and market

Construction and safety

The museum's building mass consists of the museum building in Kjelsås, a magazine building in Gjerdrum municipality and a magazine in Fet municipality, totaling 29,792 square meters, as well as the listed buildings of Bergen Radio, Rundemanen in Bergen. The museum owns all the buildings.

The building at Kjelsås is classified as a special fire object, which sets strict requirements for fire organisation, use of the premises and internal control. The museum building is directly connected with fire and theft alarms to the Oslo Fire and Rescue Service and the security company Avarn Securituy AS. A new security plan has been drawn up for the period 2023 – 2027 and we are in the process of creating even stronger preparedness routines.

  • The remote warehouses at Gjerdrum and in Fet are directly connected with fire and theft alarms to the Nedre Romerike fire and rescue service and the security company Avarn Security AS.
  • In 2022, the museum completed a security measure with support from the Cultural Council. We installed a new automatic Argonite gas extinguishing system in the medicine magazine M-26, which extinguishes with gas instead of water in case of fire. This means that the object magazine is better protected against both fire and water damage.
  • The museum entered into an agreement with Enerbrain/Smartwatt in 2021 to make the ventilation systems of the museum building at Kjelsås more energy efficient. The purpose of the measure is to reduce energy consumption, and while we have been in the implementation phase we can already show significant energy savings.
  • In order to make Bergen Radio Rundemannen more visitor-friendly in the long term, water and sanitation facilities have been established at the old coastal radio station, which was completed in 2022.
  • In 2021, the museum received security funds from the Culture Council to install a new sprinkler system in the factory building at Kjelsås. In 2022, work continued on installing sprinkler systems at the workshop and this will be completed in the spring of 2023, making the museum almost fully sprinklered.
  • To increase fire safety, it is planned to replace all fire detectors at Kjelsås as well as approx. 30 manual detectors and a PC that can control this digitally. The work is expected to be completed in the last quarter of 2023.
  • Water detection has also been installed in a selection of magazines to prevent moisture damage to the items.
  • With support from Oslo municipality, in 2022 the museum was able to set up a built-in and lockable bicycle parking for employees, which is already used extensively.
  • The museum continues the work of implementing the measures from the museum's energy mapping. The priorities are to replace 3 ventilation systems and to install an air to water heat pump on the hot water side, which will then become the main heating source for the museum. The electric boiler will then only be in use during extra cold periods. This has been done in dialogue with the energy advisers at Energima, who surveyed the museum building at Kjelsås in December 2018.
  • In 2023, 600 old fluorescent fixtures will be replaced with LEDs to reduce electricity consumption and modernize the building.

These investments are welcome measures which, in addition to being powerful energy-saving, can reduce expenses in the long term, regardless of high electricity costs.