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2021

Organization

Organization

Visitor numbers

Visitor numbers

In 20 2 1, had 10 5 929 visitors. This is a decrease of 0.22 per cent from 20 20 . The year got off to a special start because, since 9 November 2020 and until 26 May 2021, the museum was required by the local authorities to remain closed due to   infection prevention. The museum reopened on 28 May 2021, but in practice therefore started the year with five months without the public. In 20 2 1 we registered 19,195 pupils and teachers , which is 3,557 more than in 20 20 and amounts to an increase of 2 2.5 per cent .

In addition to the number of visitors to the museum, 1,464 visitors have been registered at external venues. These are external teaching and courses at Super:bit and Talenthubber , external science shows, as well as visitors at Lødingen Telegrafstasjon and Rundemanen radio in Bergen.

2,965 pupils have also received digital teaching. There is Kodekraft for 9th and 10th grades, as well as the learning offers Northern Lights and magnetism, Air under the wings and Highlights  .

development in visitor numbers

number of visits graph

Key figures for visits

Visit Total Adults in % Children & young people in % Of which
school students		 in %
2012 257 209 114 921 45 % 142 288 55 % 55 950 22 %
2013 248 914 115 100 46 % 133 814 54 % 49 460 20 %
2014 262 604 121 552 46 % 141 052 54 % 52 890 20 %
2015 247 607 112 999 46 % 134 608 54 % 48 577 20 %
2016 288 121 135 745 47 % 152 376 53 % 52 256 18 %
2017 254 921 120 433 47 % 134 488 53 % 47 466 19 %
2018 214 372 100 244 47 % 114 028 53 % 44 265 21 %
2019 239 320 114 054 48 % 125 266 52 % 44 806 19 %
2020 106 158 53 518 50 % 52 640 50 % 15 638 15 %
2021 105 929 51 855 49 % 54 074 51 % 19 195 18 %
Visit Physical meetings at external venues Digital teaching
2021 1 464 * 2 965 **

Business operations

Business operations

Income from ticket sales

As  a result of the corona pandemic, visits have more than halved compared to a normal year. Both 2020 and 2021 have been affected by the pandemic with regard to attendance and revenue from ticket sales . Ticket revenues were  8.88  million in 20 20 and 8.37 million in 20 2 1 . Income from ticket sales constitutes the museum's largest source of own earnings.

Techno cafe

Tekno Kafé AS has since 2007 run the 480 m² museum cafe which follows the museum's opening hours. Owners are Anna Kokolis and Ioannis Moutafis. Rental income from the cafe amounted to NOK 505,854

Working environment and HSE

The museum's working environment committee has held four meetings in 2021. Sickness absence in 2021 was 6.0 per cent. The museum has a major focus on reducing sickness absence and the museum tries to make better arrangements so that long-term sickness absence decreases. In 2021, the museum has continued its collaboration with the occupational health service Avonova AS.  

The museum during the corona pandemic

When the year started, the museum was already closed indefinitely due to local infection control orders. Vaccination had not started in Norway, and in addition there were signals from the Ministry of Culture about lower corona compensation for 2021 than for 2020. We therefore set an absolutely necessary and cautiously low income budget, which turned out to be the right choice. For a full five months the museum was closed, and the doors only opened again on 28 May. During the closure period, we carried out work that occurred internally, but our own income fell away completely. Even the work to obtain partners and sponsors came to a complete halt. The plan for 2021 was to open two large new permanent exhibitions, but the pandemic delayed both deliveries and collaboration with external parties. This resulted in delays of several months, and only one of the planned exhibition openings could be carried out.  Until June, there were also no events for external parties or any form of rental business due to the corona.

After a cautious June, July was a month with good visits due to the Norwegian inland tourists. After the summer, visits have been at 75-80% of a normal year. This, together with reduced corona support, has led to a strained economy. The pandemic is not over and in the State Budget for 2022, no additional allocations have been proposed for the museums due to the pandemic .    One bright spot is that the museum shop, which has been open somewhat more than the museum itself, has sold well, and that helps.

Rental business for events and companies

From June to the end of the year, a total of 18 companies and events were organized for both the public sector and businesses. Several of those who were here in 2021 are regular customers and came again for the second or third time. Some were brand new.  

Out of a total of 35 offers sent, 20 were completed and invoiced.  

Events commissioned for external parties help to strengthen the museum's own earnings, and at the same time reach new target groups. Many of the guests who take part in the rental events also take part in a tour, a programme, an educational activity or visit the museum on their own. Often, the participants also come back to visit as ordinary museum guests with family and friends. The event activities contribute to achieving the museum's goal of disseminating knowledge about development and progress in engineering, craftsmanship, industry, communication technology and transport, etc.  

After the reopening at the end of May, there were many inquiries from people who wanted to hold seminars, conferences and meetings in the real world and not just digitally.  

Work to promote equality and prevent discrimination

Staffing 

In 2021, the museum had 91 employees who performed 64.2 man-years. During the year, seven employees were appointed in three permanent and four temporary positions. Five employees have left the museum. At the end of the year, the museum had 76 permanent employees. 55.3 per cent of the employees were women and 44.7 per cent of the employees were men.    

Equal pay 

In 2021, the museum has carried out a survey of equal pay at the museum. The mapping shows that there is equal pay for equal work at the museum. Salary level for the various job categories is linked, among other things, to seniority and level of education. There will therefore be some differences in salary levels among employees in the same job category that are not linked to gender. Equal pay is ensured through the museum's salary and seniority system. Salary placement of new employees is linked to job category, education and professional experience.  

2021 Gender balance Payment
Women Men Total Women (%) Men (%)
Total this year 42 34 76 55 45
Last year 40 38 78 51 49
Leader this year 0 1 1 0 100
Last year 0 1 1 0 100
Middle manager this year 6 6 12 50 50
Last year 5 6 11 45 55
Conservator this year 7 5 12 55 45
Last year 7 5 12 56 44
Teacher this year 9 3 12 72 28
Last year 6 3 9 67 33
Other professional positions this year 6 7 13 52 48
Last year 7 8 15 55 45
Administrative positions this year 3 0 3 100 0
Last year 3 0 3 100 0
Operating and technician positions this year 0 8 8 0 100
Last year 0 8 8 0 100
Supervisor/receptionist this year 10 4 14 80 20
Last year 12 7 19 71 29
The museum has also mapped the status with regard to the percentage distribution of part-time work, sick leave, leave and personnel policy measures based on gender:
2021 Women % Men %
Part time 59 41
Temporary positions 67 33
Absence 47,9 52,1
Parental leave 100 0
Personnel policy measures: Further education 77 23
Personnel policy measures: Management training 100 0
Personnel policy measures 44 56

Part-time work at the museum is  mainly linked to the fact that the museum has 7-day operations and has employed several younger employees who only work at weekends and holidays. These employees are often full-time students alongside their work at the museum. The museum also has a number of on-call guards, which are categorized here under temporary positions. The on-call guards work in the event of sick leave, holiday completion or other short-term need for staffing . Temporary work at the museum is mainly linked to the implementation of projects with external funding for a limited period. The museum has had three employees on parental leave in 2021.

The museum's measures for greater diversity and against discrimination

The museum wants greater diversity among its employees. There is an ambition to increase diversity through new recruitment, but so far it has often proved challenging to get qualified applicants with a different ethnic background or a disability. All job advertisements must contain a diversity statement. Through collaboration with the district of Grorud, the museum has recruited on-call guards with an ethnic minority background to work at the museum.  

Both with regard to promotions and development opportunities among the employees, this is assessed regardless of gender, ethnicity and disability. The museum's management is gender-balanced, and both the museum's management and board have employees with an ethnic minority background.  

The museum has a major focus on increasing the skills and further education of its employees. In 2021, three employees are completing doctoral studies and two employees are completing master's degrees. There are more women than men who complete further education, and two employees with an ethnic minority background have completed master's degree studies.  

Through employee surveys carried out at the museum in 2019 and 2021, cases of bullying and harassment, especially between colleagues, have been uncovered. The museum, especially through work in AMU, has discussed possible measures to reduce the incidence of bullying and harassment. The museum's employees are encouraged to use notification procedures if they experience or observe bullying and harassment. It is the work of raising awareness among employees and managers and clarifying responsibility. There have been cases of bullying/harassment from the public against museum staff based on their ethnic background and gender. In such cases, they will be expelled from the museum.  

CARRYING POWER

Environmental lighthouse

The Norwegian Museum of Science and Technology recognizes that our activities have implications for the external environment and climate change, through our own activities and indirectly via our visitors and partners and suppliers. Therefore, the museum takes responsibility for the external environment and climate that shall be binding for the museum's activities and integrated into daily operations. 

The Norwegian Museum of Science and Technology was certified as an Environmental Lighthouse on May 26, 2021. Work on certification began in the spring of 2020, but was significantly delayed due to the pandemic. An environmental report for 2020 was prepared, which provided status in a number of areas in museum operations, such as energy use, waste management, travel activities, etc. An action plan has also been prepared with environmental measures that will be worked on in the coming years. The museum will particularly focus on measures that can reduce energy consumption and that increase the degree of source separation of waste. The museum will also focus on environmental aspects when purchasing goods and services from subcontractors.  

2021

Communication and market

Communication and market

The work with public relations, sponsorships, PR and marketing communications will contribute to The Norwegian Museum of Science and Technology reaching towards its vision of becoming the most engaging, informative and fun museum in Norway. 

The aim is to safeguard and further develop the most important value driver, the museum's reputation in order to welcome even more visitors and find new exciting partners. This happens primarily through making the museum, exhibitions and activities known to the general population and to specific target groups.  

Communication takes place mainly in five arenas; own website, social media, paid marketing communication, editorial coverage in the media and to the public at the museum. The communication and marketing function strives for good synergy between the various communication surfaces in a cost-effective media mix.  

In 2021, the main focus was on: 

  • Good communication about infection control measures for the museum's visitors 
  • Marketing and press work related to the Life and Death exhibition 
  • Marketing and press work related to weekend and holiday programmes 
  • Communication and sponsorship work for the ICT exhibition I/O which opens on 7 April 2022 
Three young girls holding each other.

tekniskmuseum.no

Tekniskmuseum.no is the museum's most comprehensive communication channel. With this, the museum has a user-friendly platform with room for all of the museum's activities. , 427,064 net reffs were registered , an increase of 11.8 % from 2020   when we had a lot of closures, but still 9.9 % behind 2019.

Digital experiences  

The museum continued its work with digital broadcasts, and people could experience tours, activities, lectures, exhibition openings, professional discussions and conferences at home in their own living room in 2021 as well.  

The online experience page was updated: tekniskmuseum.no/digitaleopplesser 

  • This gave us good experience and knowledge which we have taken with us further in communication and in audience-building activities. When the museum was closed again , we continued the digital work with renewed strength and more knowledge. People could watch films of scientific stunts, streamed lectures and digital events.  The museum's own Facebook channel had a total reach of 1,282,097 people, and as many as 9,900 people have liked, commented on or shared one of our video broadcasts.

The websites were also expanded with even more reader-friendly articles at tekniskmuseum.no/se/les-om-det-vi-gjor . 

The websites have been changed in line with the new needs and the role websites can and should have in society both inside and outside the museum's doors – regardless of whether they are open or closed to the physical public. In this way, The Norwegian Museum of Science and Technology can also better fulfill its national responsibility for its core areas. 

Universal Design 

In addition to digital content production, there is also work to make the websites universally designed. We therefore welcome everyone to our digital museum, regardless of physical limitations.    

We look forward to a year of opportunities in 2022 for the museum's digital life; with new perspectives and digital accessibility for both old and new audiences. Welcome!  
 
Feedback is gratefully received by e-mail: This email address is protected from programs that collect email addresses. You need JavaScript enabled to view it. .  

Abid Raja and Museum Director Frode Meinich hold a printed document between them.

The museum in the media

During the year, the museum was mentioned in the national and local media, 140 times in digital media and 119 times in print media respectively. 

The most talked about cases were the museum announcement presented by Minister of Culture Raja at The Norwegian Museum of Science and Technology . We also received several press reports on the opening of Liv og død, and on several of our events. The museum has a large collection of Carl Størmer, and he was defined in the media during the year as Norway's very first paparazzo.

Photo: Kathrine Daniloff

Small Dachshund dog stands on top of a wooden box with sticks

Social Media

Since 2009, the museum has focused on extensive communication of current events and exhibitions on social media. In 2021, 389 posts were published on Facebook, compared to last year's 420. The reach was 4,296,332 unique users, compared to last year's 4,119,075. We received 15,746 reactions, compared to last year's
  14,979. With the corona pandemic, Facebook became an even more important channel for the museum in 2021 as well. At the end of the year, the museum had 45,363 followers. During the year, the page received 1,723 new likes. The Norwegian Museum of Science and Technology is mentioned 1,097 times by others on social media.

The museum is also on Twitter and Instagram, with 3,185 and 5,007 followers respectively. Instagram had a reach of 44,673 people. On , 61,900 plays were made, where over 4,000 hours of content have been seen.

Photo: Thomas Fjørtoft

A soft ice cream with a strange colour.

Marketing communication

The museum markets itself through advertisements and promotional material for exhibitions and events online, social media, in newspapers, magazines, periodicals and through newsletters. The museum is marketed, among other things, through the permanent advertisement under Museene i Oslo, which appears every week in the paper and online editions of Aftenposten. The museum is a partner in Visit Oslo and participates in their publications: OsloPass, OsloKartet, What's On and OsloGuiden. In addition to this, we participate in selected fairs and conferences to promote the museum's offer to the general public and to schools.   

Marketing campaigns were carried out for the exhibitions Life and death, Gerhard Munthe - adventurous interiors, Sand in the machinery, Climate 2+ and for the museum's activity and holiday programme. In selected periods, school visits are also marketed. The main weight of the marketing communication this year has been on new exhibitions and activities on weekends and holidays, and a smaller part has been used to communicate the exhibition opening for the world's biggest ICT exhibition I/O, in 2022. Via the museum's digital advertising on Facebook and Instagram our ads were shown on screen (exposures) by a total of 2,484,941 and seen by 537,631 people (reach).   

Rolls of fabric and two items of clothing made of the same fabric hung on a mannequin.

Useful links

Photo: Thomas Fjørtoft

Communication and market

Construction and safety

The museum's building mass consists of the museum building in Kjelsås, a magazine building in Gjerdrum municipality and a magazine in Fet municipality, totaling 29,792 square meters, as well as the listed buildings of Bergen Radio, Rundemanen in Bergen. The museum owns all the buildings.  

The building at Kjelsås is classified as a special fire object, which sets strict requirements for fire organisation, use of the premises and internal control. The museum building is directly connected with fire and theft alarms to the Oslo Fire and Rescue Service and the security company Nokas AS. The remote warehouses at Gjerdrum and in Fet are directly connected with fire and theft alarms to the Lower Romerike fire and rescue service and the security company Nokas AS.  

As a safety measure, the museum has begun work on the installation of a new automatic gas shut-off system in one of the artefact warehouses at Kjelsås. The measure is partly financed with security funds from the Cultural Council and will be completed in early 2022.  

In 2021, a new inert facility has been installed in a refrigerated photo and object warehouse at Kjelsås. The facility is partially financed with funds from the UNI Foundation.  

A new footbridge has been installed between the exhibitions and the workshop in 2021. The footbridge facilitates transport routes and makes work in the exhibitions more efficient. 

A new sprinkler system has been installed for the museum building at Kjelsås. 

In 2021, the museum has entered into an agreement with Enerbrain/SmartWatt regarding the energy efficiency of the ventilation systems. The aim of the measure is reduced energy consumption.  

As a security measure at Gjerdrum, the west wall is fireproofed with a Leca wall and a new fire door has been established in the wall. 

In 2021, the museum has continued its work to establish water and sanitation facilities at the old coast radio Bergen Radio Rundemanen on Fløyfjellet in Bergen. The measure will be completed in 2022.