Visitor numbers
We had a total of 245,753 visitors to the museum in 2025, and are thus well on track to reach the goal of exceeding the visitor numbers from 2019. School visits increased throughout the year, and the focus on new exhibitions and the renewal of existing exhibitions helped attract new visitors and ensure a high rate of return visits.
I tillegg nådde virksomheten 13.863 besøkende gjennom formidlings- og aktivitetsvirksomhet på eksterne arenaer, blant annet Oslo Skaperfestival, Verdens Kuleste dag, vitenshow, såpebobleshow, talentsenterfilialer og lærerkurs.
Key figures for visits
| Visit | Total | Adults | in% | Children & young people | in% | Of which school visits | in% |
| 2014 | 262 604 | 121 552 | 46 % | 141 052 | 54 % | 52 890 | 20 % |
| 2015 | 247 607 | 112 999 | 46 % | 134 608 | 54 % | 48 577 | 20 % |
| 2016 | 288 121 | 135 745 | 47 % | 152 376 | 53 % | 52 256 | 18 % |
| 2017 | 254 921 | 120 433 | 47 % | 134 488 | 53 % | 47 466 | 19 % |
| 2018 | 214 372 | 100 244 | 47 % | 114 028 | 53 % | 44 265 | 21 % |
| 2019 | 252 984 | 120 033 | 47 % | 132 951 | 53 % | 45 882 | 18 % |
| 2020 | 108 373 | 53 948 | 50 % | 54 425 | 50 % | 15 638 | 14 % |
| 2021 | 107 443 | 52 444 | 49 % | 54 999 | 51 % | 19 195 | 18 % |
| 2022 | 235 157 | 109 943 | 47 % | 125 214 | 53 % | 47 410 | 20 % |
| 2023 | 236 856 | 105 015 | 44 % | 131 841 | 56 % | 46 835 | 20 % |
| 2024 | 232 403 | 107 439 | 46 % | 124 964 | 54 % | 50 187 | 22 % |
| 2025 | 245 743 | 113 904 | 46 % | 131 839 | 54 % | 50 103 | 20 % |
Income from ticket sales
The number of visitors and ticket revenue from them constitute the museum's largest source of revenue. Ticket revenue for 2025 was NOK 18,017,128.
Shop and reception
Museumsbutikkens profil og vareutvalg er knyttet til konseptet Lekende Læring og har et bredt utvalg av leker, spill, byggesett og bøker for barn og voksne. Museumsbutikken omsatte i 2025 for 5.795.915,-.
Dette er en økning på 14,67 prosent fra 2024 tross økt salg på nett og dyrtid.
Open bakery
Open Bakery has completed the renovation of the café area and is ready for full operation as of February 15, 2025. Feedback from the public has been overwhelmingly positive. Open Bakery reports very good results for the café at the museum, which is positive for the museum as we receive 8.5 percent of the café's revenue.
Working environment and HSE
- The museum's working environment committee has held four meetings in 2025.
- Sickness absence in 2025 has increased from last year's 5.6 percent to 6.3 percent. The reason is, among other things, that 2025 has been characterized by more long-term sick leave that is not related to work than the previous year. At the same time, we see that sick leave has decreased during the year, and continuous cooperation with the occupational health service and the working environment committee is necessary to ensure that this trend continues towards the museum's goal of sick leave below 4 percent. The measures that have been developed in collaboration with the occupational health service and the working environment committee should be sustainable and preventive, and we plan for slow but sure progress in accordance with the museum's goals.
- In 2025, the museum conducted a new employee survey through Rambøll. The survey shows some decline in the results, but this is not unexpected after progress in all ten main areas since our first survey through Rambøll in 2019. The museum made progress in one main area, had the smallest possible decline of 0.1 points in seven areas and remains at the same level as the 2023 survey in the last two areas. In the same ten areas, the museum is now on par with the state average in three of the areas, while the museum has better results than the state on average in the other seven. The development in previous surveys shows that the work on the working environment is yielding results, and that the museum is approximately at the level that was set as a goal. At the same time, the results show that there are still areas that can be further developed.
- During 2025, the museum has initiated the implementation of a collaboration tool for use by all employees across departments, for communication, information and task allocation. Other digital tools that are not tailored or have a common purpose will be phased out. This will contribute to a common clarification of expectations in the future and make everyday work easier, both within your own department and across departments.
Miljøfyrtårn
The museum has been an Environmental Lighthouse since 2021 and was recertified in 2024. We constantly set new goals to improve where we can, both for employees and for our visitors. For the building stock, we have a special focus on energy consumption and waste management.
The museum has carried out several public procurements in 2025. Our suppliers' environmental work is central to the selection process, and they are asked to account for sustainable measures in everything from transport to disposal. To be considered as a potential partner, the supplier must meet environmental requirements and account for due diligence assessments for all environmental factors in accordance with the Transparency Act.
All employees are obliged to have a conscious relationship with guidelines in accordance with. The museum's environmental policy in its work. New cooperation conditions must include a separate environmental declaration and new suppliers should be able to offer eco -labeled goods and services.
We want to continue to be a platform for researching, discussing and sharing key issues around energy, consumption and the environment. As part of our outreach, we want to be able to invite all stakeholders to take part in a broader discourse that deals with the environment as a theme. The museum considers this to be part of its social mission.
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REDUCE, an interdisciplinary collaboration between researchers who will look at plastics from a systems perspective and examine how we can reduce the consumption of plastic products in everyday life.
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Sustainable Energy Narratives, a collaborative project between museums, which examines how museums' historical and contemporary mandates can be used critically to develop new stories about energy and industry. The goal is to increase understanding of how energy and industry have been organized, communicated and made common knowledge through the museums' narratives. Eight scientific articles have been prepared and will be collected and published in a book during 2026.
Source separation is important at all levels! Photo: Jill Bottolfsen/ The Norwegian Museum of Science and Technology
Construction and safety
Museets bygningsmasse består av museumsbygget på Kjelsås, et magasinbygg i Gjerdrum kommune og et magasin i Fet kommune, på til sammen 29.792 m2, samt to fredede bygninger knyttet Bergen Radio sendestasjon på Rundemanen. Museet eier alle bygningene.
The building at Kjelsås is classified as a special fire object, which sets strict requirements for fire organisation, use of the premises and internal control. The museum building is directly connected with fire and theft alarms to the Oslo Fire and Rescue Service and the security company Avarn Securituy AS. A new widespread emergency plan has been drawn up in collaboration with Melfald Communications as part of the security plan 2023 – 2027.
- The museum has run all tender rounds during 2025, of which sustainability and the environment constitute 30 percent of the assessment criteria, and contribute to the quality assessment of potential bidders. All suppliers are obliged to account for their environmental management system and due diligence assessments before the museum can enter into an agreement with them.
- The museum has completed a tender round for the procurement of a framework agreement for permanent and regular cleaning services, as well as on-demand cleaning, which will come into effect on 01.02.2026.
- It is planned to conduct a tender round for IT systems and security in 2026, starting on 01.01.2027.
- During the year, several important measures have been implemented to strengthen building safety, conservation conditions and operations at the museum. Remedial work has been carried out in the book and archive magazine to prevent future moisture damage. The measures contribute to better climatic conditions and increased long-term protection of the collections.
- The museum's fire drawings have been updated based on a complete 3D scan of the museum building. This has provided a more precise and up-to-date documentation basis, and strengthens the museum's preparedness, future construction work and safety work in collaboration with fire and rescue authorities.
- Work on replacing existing light sources with LED lighting has continued throughout the year.
- Work on roof protection has begun, and one section of the roof was completed during 2025. Roof protection will continue in stages in the coming periods to protect other parts of the roof and facilitate safe and efficient maintenance.
- Roofing is part of an ongoing maintenance measure at the museum. The work is carried out continuously over time to protect the building from weather and climate stress. It cannot therefore be considered a completed project, but rather part of the museum's long-term work on structural preservation.
Drift has busy days. Photo: Jill Bottolfsen/ The Norwegian Museum of Science and Technology
The goal of the communication and marketing work is to maintain and further develop the most important value driver, the museum's reputation. The goal is to get even more visitors and to find new exciting partners. This is done primarily by making the museum, its exhibitions and activities known to the general public and to specific target groups. Communication mainly takes place in six arenas; our own website, social media, paid marketing communication, editorial mentions in the media and towards the public at the museum and at our external activities.
I sommer- og høstferien 2025 tok vi igjen museets Promo-El-varesykkel ned til sentrum.
Den var påført eget brand, et skjelett i varekassa og to ansatte med små triks i ermet.
Museet hadde også en egen stand en uke i juli hos Visit Oslo.
At the Visit Oslo stand. Photo: Laila Andersen/ The Norwegian Museum of Science and Technology
tekniskmuseum.no
In 2025, we have strengthened the museum's presence on digital platforms through strategic search engine optimization and production of new and relevant content.
The website experienced significant growth in 2025, with a total of 689,000 unique visits, corresponding to an increase of 59.5 percent compared to 2024.
In addition, the museum has focused on optimizing the website's usability and customer experience, including through improved mobile viewing, clearer navigation and a simpler user interface.
A review of the website in winter 2025 showed that we meet most accessibility requirements, with the exception of audio-visual interpretation of videos. We are continuously working on universal design of the website, so that as many people as possible can enjoy the museum's activities, exhibitions and knowledge.
Web visits / Figures / Comment
|
Number of visits to the website 2025 |
Number of visits to the website 2024 |
|
|
January-March (Q1) |
108 204 |
125 101 |
|
April-June (Q2) |
161 589 |
90 833 |
|
July-Sep (Q3) |
223 107 |
120 752 |
|
October-December (Q4) |
196 451 |
95 625 |
|
Total unique visits |
689 351 |
432 311 |
Traffic development was consistently positive throughout the year, particularly in organic and direct traffic. The first quarter saw an 11 percent decline, partly due to the implementation of a new GDPR system that left 26 percent of traffic unregistered. In the second quarter, traffic increased by 78 percent, of which 77 percent was organic and direct. This trend continued in the third quarter with an 85 percent increase, with 88 percent of traffic originating from these channels. The fourth quarter saw traffic growth of 105 percent, with 78 percent coming from organic and direct traffic.
Screenshot from The Norwegian Museum of Science and Technology 's website
The museum in the media
During the year The Norwegian Museum of Science and Technology , Oslo Science Centre and the National Medical Museum were mentioned in a total of 306 editorial articles. Of these, 287 concerned The Norwegian Museum Of Science And Technology , 12 Oslo Science Centre and seven the National Medical Museum.
Articles and reports were published on TV, radio, in online newspapers, print media, trade journals and in social media, including in Dagbladet, NRK, TV 2, Tidsskrift for Den norske legeforening and Sykepleien.
Museet deltok blant annet på NRK Radio Ekko, fikk besøk av NRK-serien Forbannelsen – Uhkádus og medvirket i reportasje på NRK Dagsrevyen under Forskningsdagene. Museet var også omtalt på TV 2 Nyhetene i forbindelse med en boklansering under arrangementet Kreativ teknologi, der publikum får utforske fremtidens hjelpeteknologi. I tillegg medvirket museet i en artikkel i Dagbladet om Nødsentralen på Torshov. Konseptet Spør en minister ble flittig delt på regjeringens sosiale medieplattformer.
Museet var i tillegg gjest i flere podkaster, blant annet Abels tårn, PolyPod, Naturfagspodden og Teknisk sett, podkasten til Teknisk Ukeblad.
Social Media
Social media has given the museum high visibility on both channels in 2025. The number of followers is increasing on both Facebook and Instagram, with particularly strong growth on Instagram. The viewing figures show a marked increase, especially on Facebook, which indicates wide distribution of the museum's content.
Content interactions are stable, with minor variations between channels. Although there are no reach figures for Facebook, the development in views and interactions gives a clear picture of stable presence and contact with the audience. On Instagram, it shows a good increase where we end up at 78,080, an increase of 6.2 percent.
In an increasingly competitive media landscape, this development provides a good basis for continuing active and targeted production of posts, reels and stories in the future.
Results in 2025 / Comment - Source: Meta results report from 2025
 |
|
|
|
||
|
|
2025 |
Change
|
2025 |
Change |
|
|
Followers |
47 871 |
-0,6 % |
7 069 |
+12,25 % |
|
|
Content interaction |
16 954 |
-0,85 % |
3 466 |
+1,94 % |
|
|
Range |
now |
now |
78 080 |
+6,2 % |
|
|
Screenings |
3 133 943 |
+184,8 % |
311 364 |
+46,6 % |
|
Marketing communication
Kommunikasjon og markedsføring er fortsatt blant museets viktigste virkemidler for å styrke og videreutvikle omdømmet i 2025. Gjennom målrettet synlighet rekrutterer vi nye publikummere og legger til rette for gjenbesøk. I 2025 har museet deltatt i Bruker- og bruksundersøkelsen museer 2025 i regi av Kulturdirektoratet, som gir oss verdifull innsikt i hvem som besøker oss, hvordan de bruker tilbudet vårt og hva som oppleves som mest relevant.
Museet profilerer seg primært gjennom eget nettsted, betalt markedskommunikasjon, sosiale medier, via våre partnere Visit Oslo og Aktiv i Oslo, redaksjonell omtale og gjennom direkte publikumskontakt både i museet og på eksterne arenaer og møteplasser. I 2025 har hovedfokus vært utstillingene ENERGI i klimakrisens tid og Modeller og miniatyrer, i tillegg til Påskemysteriet, helge- og ferieprogrammet og nyåpningen av Åpent Bakeri i The Norwegian Museum of Science and Technologys lokaler i februar.
During the summer and autumn holidays of 2025, we further developed our focus on outreach marketing through our new Street team. With electric cargo bikes, the team has been visible in the cityscape, shared information about the museum, conducted experiments and fun tricks, and invited people to summer and autumn holiday activities, meeting both visitors and Oslo residents where they are. This gives us valuable direct meetings with people of all ages, and strengthens both knowledge, relationships and the experience of The Norwegian Museum of Science and Technology as an open and inclusive offering.
From our advertising campaign on Forskning.no 2025.
Useful links
- What's happening: tekniskmuseum.no/program
- Science centre: tekniskmuseum.no/oslovitensenter
- National Medical Museum: tekniskmuseum.no/medisin
- The exhibitions: tekniskmuseum.no/utstillinger
- The collections: tekniskmuseum.no/samlinger
- The objects: tekniskmuseum.no/samlinger/gjstander
- The library: tekniskmuseum.no/bibliotek
- The archive: tekniskmuseum.no/samlinger/arkiv
- Photo archive: tekniskmuseum.no/foto
- The school service: tekniskmuseum.no/undervisning
- Rental: tekniskmuseum.no/lokaler
- Museum shop: tekniskmuseum.no/museumbutikk
- The Talent Centre: Tekniskmuseum.no/oslovitensenter/the talent centre