Organization

Photo: Lars Opstad

Visitor numbers

In 2024 The Norwegian Museum of Science and Technology had 232,403 physical visits, which was approximately the same as in 2023. The museum is very weather-dependent, and especially rainy weather in the summer can cause large fluctuations in visitor numbers. Nevertheless, we are very pleased to have maintained a steady number of visitors, and it is particularly pleasing that we have had an increase in the number of school visits. A total of 50,187 students visited the museum during the year, which is an important part of the museum's social mission.

In addition to the physical visits to the museum, we had 14 664 visits in connection with external events such as the world's coolest day , science shows and bubble shows, talent center branches and teacher courses

Key figures for visits

Visit	Total	Adults	in%	Children & young people	in%	Of which school visits	in%
2013	248 914	115 100	46 %	133 814	54 %	49 460	20 %
2014	262 604	121 552	46 %	141 052	54 %	52 890	20 %
2015	247 607	112 999	46 %	134 608	54 %	48 577	20 %
2016	288 121	135 745	47 %	152 376	53 %	52 256	18 %
2017	254 921	120 433	47 %	134 488	53 %	47 466	19 %
2018	214 372	100 244	47 %	114 028	53 %	44 265	21 %
2019	252 984	120 033	47 %	132 951	53 %	45 882	18 %
2020	108 373	53 948	50 %	54 425	50 %	15 638	14 %
2021	107 443	52 444	49 %	54 999	51 %	19 195	18 %
2022	235 157	109 943	47 %	125 214	53 %	47 410	20 %
2023	236 856	105 015	44 %	131 841	56 %	46 835	20 %
2024	232 403	107 439	46 %	124 964	54 %	50 187	22 %

Visit	Total visits	Of which physical meetings at external arenas
2024	232 403	14 664*

* Oslo Creator Festival, World's Coolest Day, Knowledge Show and Soapbobleshow, Talent Center branches and teacher courses

Business operations

Visiting figures and revenues even out, but the museum still strives to reach similar visitor numbers from before the pandemic. The weather, expensive time and increased competition make it difficult to estimate with accuracy what it takes to reach the numbers we want, but the museum remains optimistic to stabbing everyday life and the economy. A cautious budget was set for 2024 which took into account some rising expenses as well as high electricity prices and it has proven to go as expected.

Income from ticket sales

The number of visitors and thus ticket revenue is the museum's largest source of self -earning. The ticket revenue for 2024 was NOK 17,000 554.

Shop and reception

The museum shop's profile and product range is linked to the concept of playful learning and has a wide selection of toys, games, construction kits and books for children and adults. In 2024, the museum shop had a turnover of NOK 5,054 318.We also marks the animal time in the museum shop and has therefore increased efforts on communication and marketing aimed at the store.

From Tekno café to Open Bakery

Tekno Kafé AS has since 2007 run the 480 m² Museum Cafe, but in 2024 it was over. Tekno Kafé had its last operating day December 2, 2024. The rental income from the cafe amounted to NOK 748 964. It has worked well, but we look forward to a full cafe that will be ready for February 2025.

Photo: Cathrine Heiberg

Rental business for events and companies

In 2024, a large conference, professional days, kick-offs, companies and many smaller meetings were held in the museum's premises for both the public sector and the private business sector. The museum is also used as an arena for many of our sponsors and partners. Several of our rental customers choose the museum's dissemination activities as highlights that are merged into their own program.

The main focus in 2024, in addition to getting new customers, has been to streamline and improve the implementation of rental arrangements at the museum and introduce meeting packages and party packages that make it easier to offer. As well as building an updated business base with newsletter recipients who receive news and offers throughout the year. Event activities contribute positively to achieving the museum's financial goals and the objectives of knowledge dissemination in technology, industry, medicine and natural science. In 2024, the rental business had sales of approx. NOK 1,400,000.

Working environment and HSE

The museum's working environment committee has had four meetings in 2024.
While the museum always aims to reduce sickness absence, we have seen upswing in sick leave in 2024. Calculated a total of this year is 5.6%, compared to 3.4%in 2023. While these figures do not correspond to the national average of 7.25, this does not meet the museum's goal of being below 4%. Together with the occupational health service and the working environment committee, there are ongoing surveys and discussions about the cause of the increase. The museum management takes this seriously and follows this up with the goal of improving the existing figures as well as introducing sustainable preventive measures in the long -term.
During the spring of 2025, the museum will conduct a new employee survey. As part of the museum's routines, an employee survey will be conducted every 2 years, and it is considered a central part of the business to take employee feedback seriously.
In 2024, a group has been drawn up across departments, with the aim of creating good guidelines for the growing need for and use of KI (artificial intelligence).
Work on preparing clearer guidelines for the use of interaction tools at the Museum for Employees is also underway, and the museum is aiming to be able to implement new routines for this in 2025. There has been expressed ambiguity in which digital tools are prioritized and how these can be optimized in the working day. In 2024, a survey of all digital tools used in the museum was carried out, and based on this, an assessment has been made of how we can go ahead to make the cooperation easier. Both in their own department and across departments.

Work to promote equality and prevent discrimination

In 2024, the museum had 107 employees who performed 71.5 man -years. During the year, 6 employees were appointed in two permanent and four temporary positions. Three employees have quit at the museum. At the end of the year, the museum had 79 permanent employees. 57 percent of employees were women and 43 percent of employees were men.

The museum has mapped status with regard to part -time work, sick leave, leave and personnel policy measures based on gender:

2024	Women	Men
Employees	61	46
Part time	24	14
Temporary positions	17	8
Absence	6.8 percent	5.1 percent
Parental leave	3	3
Personnel policy measures: Further education	1	1
Personnel policy measures: Seniority measures	3	2

Part-time work at the museum is mainly related to the fact that the museum has 7-day operations and has hired several younger employees who only work on weekends and holidays. These staff are often full -time students next to the work at the museum. The museum also has a number of call guards, which are categorized here under temporary positions. The call guards work on sick leave, holiday break or other short -term need for staffing. Other temporality is mainly related to the implementation of projects with external funding for a limited period as well as temporary staff. The museum has had six employees on parental leave in 2024.

The museum's measures for greater diversity and against discrimination

While the museum's leadership and the board are evenly gender distributed and ethnically diverse, increasing mangold is desirable among the museum's staff. It is ambition to increase diversity through new recruitment, but so far it has proven to be challenging to get qualified applicants with another ethnic background or disabilities. All job statements contain a declaration of diversity.

With regard to promotion and development opportunities among employees, this is considered regardless of gender, ethnicity and disability.

The 2023 employee survey revealed cases of bullying and harassment at work, especially when colleagues between. The museum has, in collaboration with the AMU (working environment committee), has discussed possible measures to reduce the incidence of bullying and harassment. The museum's staff is encouraged to use notification routines if they experience or observe bullying and harassment. Employees and managers are encouraged to clarify the responsibility for a good working environment for their colleagues. It has cases of bullying and harassment from the public against the museum's staff. In such cases, the public should be expelled from the museum. The museum's first -line staff has also received courses in how to handle threats and violence in the face of the audience, to give them the security of everyday life to handle this where it may occur.

CARRYING POWER

Miljøfyrtårn

The museum is pleased to announce that we were recertified in 2024, with 0 deviations. Following very good feedback from the Environmental Lighthouse, we are constantly setting new goals to improve where we can both with employees and for our visitors.

The museum has carried out several public procurement related to framework agreements, exhibition projects and ENØK initiatives in 2024. Our suppliers' environmental work is central to the selection, and is asked to explain sustainable measures in everything from transport to disposal. In order to be considered as a current partner, the supplier must fulfill environmental requirements and account for accounting assessments for all environmental factors ICT. The law of transparency.

All employees are obliged to have a conscious relationship with guidelines in accordance with. The museum's environmental policy in its work. New cooperation conditions must include a separate environmental declaration and new suppliers should be able to offer eco -labeled goods and services.

During 2024, the museum has implemented ENØK measures in the form of replacement of plumbing systems that are a far more environmentally friendly source of firing at the museum. The goal is to continue and reduce energy consumption, as well as modernize the building in a sustainable way.

Following good feedback from the Environmental Lighthouse, we want to continue to be a platform to investigate, discuss and share key issues around energy, consumption and the environment. As part of our dissemination, we want to be able to invite all stakeholders to take part in a broader discourse that deals with the environment as a theme. The museum considers this as part of its social mission.

REDUCE, an interdisciplinary collaboration between researchers who will look at plastics from a systems perspective and examine how we can reduce the consumption of plastic products in everyday life.
Sustainable energy curators, a collaborative project between museums, which investigates how the museums' historical and current mandate can be used critically to develop new stories of energy and industry. The goal is to increase the understanding of how energy and industry have been organized, disseminated and made into general knowledge through the museums' stories. 8 Scientific articles have been prepared and will collect these articles in a book during 2025.

Environmental Lighthouse Annual Report Photo Jillbottolfsen Source sorting is important in every level! Photo: Jill Bottolfsen

Construction and safety

The museum's building stock consists of the museum building in Kjelsås, a magazine building in Gjerdrum municipality and a magazine in Fet municipality, totaling 29,792 m2, as well as two listed buildings connected to the Bergen Radio transmission station at Rundemanen. The museum owns all the buildings.

The building at Kjelsås is classified as a special fire object, which sets strict requirements for fire organisation, use of the premises and internal control. The museum building is directly connected with fire and theft alarms to the Oslo Fire and Rescue Service and the security company Avarn Securituy AS. A new widespread emergency plan has been drawn up in collaboration with Melfald Communications as part of the security plan 2023 – 2027.

The remote warehouses at Gjerdrum and in Fet are directly connected with fire and theft alarms to the Nedre Romerike fire and rescue service and the security company Avarn Security AS.
The museum has completed the replacement of three older ventilation units, and installation of air/liquid heat pump solution as the heating source of the museum. This measure is far more energy -efficient and environmentally saving, and hopes to see energy savings already in the New Year 2025.
The museum has run a tender competition on the framework agreement for plumbing services that come into force on 01.01.2025. .
The museum has run a tender competition for mobile telephony, with the date of entry into force on November 04, 2024.
In 2025, we are planning a tender competition for a framework agreement for cleaning services.
The museum has run a tender competition on the framework agreement for electrician services that came into force on 01.01.2024.

These investments are welcome measures which, in addition to being powerful energy-saving, can reduce expenses in the long term, regardless of high electricity costs.

Communication and market

The goal in the communication and marketing work is to safeguard and further develop the most important value driver, the museum's reputation. The goal is to get even more visitors and to find new exciting partners. This is primarily done by doing the museum, exhibitions and activities known in the general population and to specific target groups. Communication is mainly in six arenas; Own website, social media, paid market communication, editorial publicity in the media and against the public at the museum and on our external activities.

In the summer of 2024, we again took the museum's promo-el product bike down to the center. It was applied to its own brand, a skeleton in the product box and two employees with small tricks in the sleeve. They also had their own stand for a week in July at Visit Oslo.

Every year we conduct different types of audience surveys. In 2024, we conducted the cafe, the new exhibition Energy in the Climate Crisis and the Fixed General Survey. The insight shows, among other things, that:

68% have visited the museum more than 2 times in the past
84% think the museum experience was worth the money
80% of cafe visitors think the meal was worth the money
94% wish to visit the museum again

Full speed with the promoteam around Oslo. Photo: Jill Bottolfsen

tekniskmuseum.no

By 2024, the focus has been to make the museum more visible digitally through search engine optimization and production of new and relevant content. In addition, we have worked with navigation and existing content to improve the user experience.

A review of the website in the summer of 2024 showed that we meet most requirements for accessibility, with the exception of visual interpretation of videos. We will continue to work continuously with the universal design of the website so that as many people as possible can enjoy the museum's activities and exhibitions.

During the year we had just under 500,000 visits to the website. Visitors spend a few more time on the page and navigate through several pages. Unpaid search (Google) makes up around 46% of visitors. 25% of users land directly on the website, while ads on social media make up 8% of traffic.

Unlike the three largest traffic sources, traffic from search ads (Google) has a decline. This is because we have chosen not to advertise on our own brand names, but rather prioritize high ranking on organic searches and to use the budget on general keywords and in other channels.

A long-term network strategy for 2025-2030 was adopted in November. Wide professional expertise and unique collections mean that we still have a lot of potential to become more visible online, and thus attract more visitors to the museum.

Web visits / Figures / Comment

	Number of visits to the website 2024	Number of visits to the website 2023
January-March (Q1)	264 212	104 713
April-June (Q2)	368 909	89 722
July-Sep (Q3)	540 197	127 261
October-December (Q4)	591 748	92 521
Total unique visits	1 765 066	414 217

The largest traffic source for the website is search engines: 39.3% of visitors come from organic hits and 6.50% from paid ads (Google). Direct traffic accounts for 25.04% of traffic. In total, search engines account for 45.82% of all traffic to the website.

Website Screenshot of the website of The Norwegian Museum of Science and Technology

Picture: Head of Oslo Science Centre Safina de Klerk with Education Council Julie Remen Midtgarden in an interview with TV2 News channel. Photo: Jill Bottolfsen

The museum in the media

The Norwegian Museum of Science and Technology was featured in a total of 213 editorials in 2024, compared to 244 in 2023. Among the topics that have received media attention are our two new exhibitions, ENERGY in the Time of Climate Crisis and Models and Miniatures , as well as the stories of the women who worked with technology, telegraphy, telephony and industry. The local press has written about the installation of smart chargers in the museum's parking lot, Bydel Nordre Aker's proposal to cut the cooperation agreement that gives 6,500 children free admission to the museum, and our new café partnership with Åpent Bakeri.

The museum was mentioned with lectures on Anki Katti Møller and the opening of the free research square. We were also mentioned on TV in connection with Girl Tech Fest, and the series asks a minister, where the schoolchildren got to meet the Minister of Energy, got attention towards the end of the year.

Oslo Science Centre was featured in 11 stories, including a live broadcast on TV2 News Channel with the city councilor for education about gifted schoolchildren. The Norwegian Museum of Science and Technology also received a visit from the NRK series Forbannelsen – Uhkádus, which will be shown in 2025.

Social Media

Social media continues to be one of the museum's most important channels for the dissemination of events, exhibitions and current themes. Through these platforms, we reach a wider audience than those who physically visit the museum.

In 2024, the museum has strengthened its activity on Instagram and Facebook. One of the highlights has been significant growth in the number of followers in a competitive time. The focus on generating clicks to the website has resulted in a large increase in traffic. There has been particular focus on the production of short videos (stories, reels) and posts. This has contributed to stable activity for the key channels Facebook and Instagram, with increased engagement (likes, comments, shares, reels and views) and click on the website.

Results in 2024 / Comment - Source: Meta result report from 2024

	Facebook		Instagram
	2024	Change	2024	Change
Followers	47 588	-0,4%	6 298	+8,59%
Engagement	17 100	+23%	3 400	+100%
Range	942 700	+33,2%	73 500	+59,9%
Screenings	1 100 000	now	212 600	now
Click to website	44 600	+2,1%	2 100	+422,6%

Marketing communication

With communication and marketing, we fence and improve the museum's real value; The reputation. We draw new visitors to the museum and manage the valuable re -visit. In a visitor survey* conducted by the museum in 2024, as many as 94% of those surveyed respond that they would like to visit the museum again.

With visibility and relationship building at large Norwegian companies and in various industry networks, we are constantly linking new academic and financial partners.

The museum markets primarily on the following surfaces: own website, paid market communication, social media, through our partner Visit Oslo, editorial mention in the media and against the audience in the museum and in our external arenas and meeting places where we are out and meet people of all ages. The main focus has been the exhibitions energy, models and thumbnails and our weekend and holiday program.

In the summer of 2024, we repeated the success from last year with a stand at Visit Oslo, city biking and promotion of the museum with an electric product bike, where we shared information about the museum and our summer activities.

Each year, the museum conducts several visitor surveys to deep dive into consumer behavior, interest and taste when it comes to our exhibitions, the shop, the dissemination program, our rental rooms and the cafe's offer and quality, etc. Despite animal time and people's slightly tighter family economy, we can enjoy the fact that 84% of the survey were This is the same result as the previous year.

* Visiting survey 2024, with 200 respondents. Completed in the period February to November.

Covers summer From our summer campaign 2024.

Useful links

What's happening: tekniskmuseum.no/program
Science centre: tekniskmuseum.no/oslovitensenter
The Talent Centre : Tekniskmuseum.no/oslovitensenter/ the talent centre
National Medical Museum: tekniskmuseum.no/medisin
The exhibitions: tekniskmuseum.no/utstillinger
The collections: tekniskmuseum.no/samlinger
The objects: tekniskmuseum.no/samlinger/gjstander
The library: tekniskmuseum.no/bibliotek
The archive: tekniskmuseum.no/samlinger/arkiv
Photo archive: tekniskmuseum.no/foto
The school service: tekniskmuseum.no/undervisning
Rental: tekniskmuseum.no/lokaler
Museum shop: tekniskmuseum.no/museumbutikk

Communication and market